Tuesday, March 15, 2011

My Soap Box: Borders Going Out of Business "Sale"

     It makes me very sad that Borders is closing over a 100 stores nationwide.  It makes me even sadder that two of them are the ones I shop at.  Borders has always been by bookstore of choice.  They had the feel of a local independent store but were a big enough chain that they were everywhere.  Their selection was heads and tails above Barnes and Noble's.  They were never scared to carry a wide variety of catalog selections, something B&N just doesn't do.  If you're looking for the newest Dan Brown (and why you would I wouldn't know), B&N is a fine store, but if you're looking for a early Thomas Pynchon novel, good luck.  Borders would probably have both.  Saddest of all is this difference probably played a part in Borders downfall.  The development of e-readers and tablets certainly played a part, but I think the fact that Borders invested in books that might sit on the shelf for months to years just wasn't good business.  So, as is often the case, readers lose.
     My real reason for writing this has very little to do with how sad I am that Borders is closing, though.  I have something much bigger to complain about and it deals with the so called going out of business sale that is going on in those 100 Borders stores being closed.  At the moment Borders is selling all books at 30% off after a month of 20% off, yet when I walked in the store to see what shape it was in, to gauge what my chances of getting some good deals was, the store was more then half empty.  People, 20% or 30% is not a deal!!  You are not saving a dime!!  You can get on-line and order any book you want off Amazon for at least 20% cheaper then Borders list prices.  Normally this wouldn't bother me, if you want to be stupid and buy a bunch of books thinking you're getting a deal but really not I don't care, it's your money.  But what all you people are doing is ruining my chances of getting good books at an actually deal.  I was looking forward to Borders dropping their prices to 50% off and grabbing a bunch of books I've been wanting to read but didn't feel like spending the money on, but now that's not looking possible.  So, please, all you book shoppers who think you're thrifty, if you want books for 30% off go to Amazon and leave what's left at Borders to drop to 50%.  Then we can all enjoy a good deal on good literature.

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